A website can
play an important role for your business. The key is to
identify what role best fits your particular business. The
web site can run the gambit of a public relations and advertising
vehicle to full blown e-commerce site where you can take
orders for your products or services. Below is only some
of the different ways businesses can utilize the Internet.
A
service based firm, which would include Doctors, Dentists,
Lawyers, Mechanics, Consultants, ..., would probably best
be served with a one or two page site. The site can include
your company name along with a description of your services.
This type of site would facilitate communication and sales
leads between prospective clients and your firm (via a response
form and/or e-mail address, where a customer can request
your service details and address any additional inquiries).
This site is useful for promoting both the business itself
and it's services.
A
product based firm can initially start off with a small
one or two page site, which can detail the company name
and company description. This type of firm can list the
products they sell and direct the customer to an e-mail
(or a web based response form), phone number for ordering
and/or more information. The web site can then be enhanced
to support selling your firm's products directly from
the Internet. The initial site would be useful for the promotion
of your business, while a site with the capability to sell
your product line would be an extension of your sales team.
A
third type of site which could be considered a hybrid of
the two types mentioned above would be a site that would
allow you to take orders for your products and/or services
on a 7x24 basis. A business that has customers with recurring
sales, can utilize the capabilities of the Internet to allow
ordering to be done at your customer's convenience without
any cost outlay for order taking staff. We can even build
into your site a simple interface (password protected) for
you as the business owner, to easily update any pertinent
information on each of your products (in/out of stock, delivery
times, new colors of items in stock, ...).
We can prepare the copy or you
can submit the text that you would like on your site. We
do encourage you to create your own copy (we would be happy
to assist) as you are the person who knows your business
best. In addition if you have a logo, you can send it to
us in paper form (and we will digitize it for you) or in
digital format (jpg, tiff, gif, ...) for inclusion on your
web site. We are also well versed in the integration of
websites with a database for those needing more dynamic
content (e-mail us with your needs and we will send you
pricing information). We have designed various custom interfaces
so that you can update your own website yourself with current
information (weekly specials, rebates, ...) with out any
need to learn any of the underlying technologies (or any
additional costs).
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